Great reception of Bathco's stand at ISH 2023.

Bathco was present from March 13th to 17th at ISH, in an edition that received around 153,734 visitors from 154 countries to discover the latest innovations and trends. More than 2,025 exhibitors from 54 different countries showcased their novelties at this fair, which remains the most important in the sector and celebrated its first in-person edition in four years due to the pandemic.

For Bathco, the results have been very positive. According to their Export Director, Ana Cobo, "this fair stood out for the quality of the generated contacts and the level of the companies that attended the fair." She also adds that this edition "allowed us to initiate and/or strengthen commercial relationships mainly in countries such as Israel, India, the Nordic countries, Arab countries, and the United Kingdom."

On the other hand, the Detroit series of stainless steel sinks and the latest novelties in stone were the collections that had the most impact at this fair.

NEW PRODUCTS IN THE GENERAL CATALOG

A wide representation of Bathco's general catalog, THE SHAPE OF WATER, was displayed in the company's space at ISH. Among the most noteworthy novelties were the Etna, Kilimanjaro sinks and the complete Circus series with its different formats and finishes. Also, the new pedestals Arenas and Cartes were showcased, as well as the most iconic products of the brand that have undergone a significant restyling in this latest catalog (Vienna, Venice, and Turin).

The range of sanitary ware also had its prominence at this fair and was represented by the Antequera and Oropesa series in different formats and finishes.

The latest faucet models presented by the company and the DECO section washbasins in the catalog, Bamboo, Rattan, and Lili, were also appreciated by visitors.

EXCLUSIVE PREVIEW OF THE UPCOMING MATERIA CATALOG

For the first time, Bathco exhibited a preview of the most exclusive pieces from the upcoming MATERIA catalog that will be released in the middle of this year. Among them is the Detroit series, a collection of stainless steel sinks in black, metal, and bronze colors.

The complete Sand Waves collection could also be seen. The sinuous shapes of this sink series are inspired by nature, specifically the waves that the sea leaves in the sand. This ephemeral footprint has been the starting point for this collection, which is being presented for the first time at ISH.

Different novelties in stone and Solid Surface were also part of the preview of this catalog.

BATHCO ATELIER

Finally, the center of the stand was dedicated to Bathco's ATELIER. Visitors could contemplate the most representative pieces of the collection, as well as a series of models that have been created by the artists of the Atelier exclusively for the fair.