Bathco strengthens its global presence at ISH 2025
March 24, 2025 · News update
Bathco participated in ISH 2025 from March 17 to 21 with a 200 m² stand, showcasing its latest innovations and trends in bathroom design. This edition of ISH, held in Frankfurt, welcomed approximately 163,157 visitors from 150 countries, with over 2,183 exhibitors from 54 different nations presenting their latest developments at the fair.
For Bathco, the results have been highly positive. As Ana Cobo, the company’s Export Director, stated, “This fair has been a great opportunity to consolidate our international presence. We have strengthened business relationships in 80 different countries and explored new opportunities in strategic markets. The response to our new collections has been excellent, especially regarding sustainable materials.”
New products presented at the fair
Among the main innovations Bathco showcased at this important international event, collections based on natural and sustainable materials like stone and bamboo stood out.
Within the stone washbasin range, the Gorea, Mahé, and Pemba models attracted great interest due to their sophisticated design and availability in beige, gray, and doreng tones.
Reinforcing its commitment to the environment, Bathco introduced bamboo as a primary material in pieces such as the Kalasin pedestal washbasin and the Treviso collection, a countertop washbasin that can be combined with stainless steel rings in various finishes.
Additionally, the company unveiled a new line of supports, pedestals, and auxiliary structures designed to complement its washbasins with integrated solutions that blend style and functionality. Among them, the Pleiku and Sisatek pedestals stood out, while in the category of metal structures, the Liverpool and Chester models, made of stainless steel and available in different colors, expanded the customization options for modern bathrooms.
Bathco Atelier: A creative space at ISH 2025
Alongside these material innovations, Bathco brought the latest proposals from its Atelier to ISH 2025—a space where art and design merge to offer exclusive and personalized pieces.
Among the most notable collections, Traquita captivated attendees with its hyper-realistic reproduction of trachyte stone, inspired by the deposits in Big Bend Ranch State Park, Texas. Meanwhile, Andesita reinterpreted the beauty of andesite volcanic stone, originating from lava flows in the Andean mountain range and the Pacific Ring of Fire.
With its participation in ISH 2025, Bathco reaffirms its commitment to innovation and sustainability, offering solutions that combine design, functionality, and environmental responsibility.
The Fair continues at Bathco's VIRTUAL STAND
For those who could not attend the fair, Bathco has just launched the virtual version of its stand, allowing visitors to enjoy an immersive experience at their own pace and in a fully personalized way.
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