The physical space of our company is becoming increasingly important. Brands, companies, organizations, and small businesses now aim to have their own visual identity in their physical environment that reflects their brand culture, even creating custom-designed bathrooms for their facilities.
For this purpose, decoration represents a valuable asset, providing part of the brand identity to the business and directly impacting the perception of quality for both customers and employees.
The small details do matter, and everything communicates. Branding in a space generates a positive impact on the user, as it enhances their experience and makes them perceive it as a place of high quality. It’s not the same to enter a mediocre hotel as it is to enter a luxury one where every detail has been taken care of; the experience is different.
This attention to decoration within the physical spaces of businesses has even reached the restrooms of companies. After all, it’s a space that will always be visited by our clients and employees, and we shouldn’t neglect it if we want the experience to be truly complete.
How can we infuse personality and the essence of the brand into our restrooms? In the Atelier of Bathco, a group of multidisciplinary artists develop ideas and work on each piece, so that every sink becomes a work of art in itself, with a unique and unrepeatable character.
Success stories of personalized washbasins for companies
The Conesa Group, being tomato processing its main activity, take care of its raw material and also its facilities and for this reason they contacted Bathco Atelier. The personalized sinks that were made for Conesa are a reflection of the quality tomato with which they work daily.
In the same way, the new training center of the Fundación Laboral de la Construcción, when reforming the Old Solvay Schools, decided to give value to the entire space. Old photographs kept in the multinational’s archive served as inspiration to create personalized toilets and sinks by Bathco artists.
The bathrooms of Los Osos de Cabárceno Restaurant also wanted to give a special touch to this intimate area of their restaurant. The work of the Atelier promotes the fascinating experience that results from visiting the Cabárceno facilities, transferring its most representative animals to the bathrooms through illustrations on ceramics, creating a unique space.
In one of the most privileged places in the city of Toledo is the Hacienda del Cardenal, a Toledo palace from the s. XVIII, which today has been converted into a hotel. To carry out this personalization work, the artists focused on the hallway crowned with the Lorenzana family crest that houses the hotel reception.
It is a work that captures that old and emblematic essence of the place through the use of earthy tones and the representation of the cover of the enclosure that stands out for its history in which a composition reminiscent of old prints was achieved.
In short, these examples show that personalized washbasins can be an effective way to enhance the brand experience, creating unique and memorable spaces. Attention to detail in all aspects of a business, including restrooms, can make a difference in the perception of quality and satisfaction of customers and employees.
