The Atelier that Bathco launched in 2014 is becoming a reference centre in the area of innovation. What started out as a workshop for artists who wanted to work with porcelain from a position of creative freedom and experimentation has become a true R&D+i resource for the company.
Out of the work being done in the Atelier, new materials, finishes and infinite possibilities are emerging. The luminescent washbasins recently presented at CEVISAMA, which have the unique quality of reacting to ultraviolet light, are just one example of this.
This pairing of art and experimentation has multiplied the company’s capacity for innovation in recent years. So much so that the company’s Atelier is becoming a reference centre in the area of innovation, which has led Bathco to open the doors of the workshop to not only the interior design and decoration community but also to the educational sphere.
Showing and opening the eyes of today’s and future generations to the need be innovative and entrepreneurial has become a company principle. Under this premise, Bathco has started up a programme of workshops designed for schools and groups that are at risk for social exclusion or disadvantaged. In addition, it organises visits to different universities that have an interest in learning first hand about the work being done at the company’s facilities.
One example of this was the visits of the students in the undergraduate degree programme in Interior Design at CESINE Centro Universitario in March and May of this year. The students were able to see first hand the infinite possibilities available for creating totally innovative spaces with the help of the Atelier. The application of luminescent pigments, the transformation of pigments in the firing process, and the reaction of the pieces to the temperature change were just some of the aspects that change people’s perspective of interior design in general.
As for the workshops, the most gratifying ones for the company are those we hold for children. This April, the Atelier presented a fun workshop to the students of the Colegio Salesianos de Santander. Each student painted a miniature washbasin and was shown how to adapt the drawing to the curvature of the porcelain to create unusual works.
