Milan’s Salone del Mobile is the largest showcase that exists today for furniture trends in the interior design and decoration sector. It is an event not to be missed by professionals in this sector or design lovers, who converge on Milan in search of the new products manufacturers unveil at this show.
The 2016 edition, on April 12-17, was noteworthy for the emergence of new talent and, at the same time allowed companies to consolidate their positions and strategies. The 55th anniversary of this event offered a very optimistic vision of the future of an industry in expansion.
The bathroom has been taking on a larger role in this show as the years go by. Even so, this space has experienced a revolution compared to other rooms of the house; it has gone from being a service zone to being a wellness space, where factors such as technology, materials, and design matter.
Vanguard design of Regia
Bathco wanted to present Isaloni through its Italian distributor, Regia, a company based in Muggiò, in the province of Monza and Brianza. It was founded in 1988 by Nicoletta Fontana, a two-term president of Assobagno in addition to being the champion and promoter of the Salone Internazionale del Bagno. Washbasins in original shapes, clear and coloured bathtubs, etc., the Regio bathroom represents colour and fun in the context of bathroom furnishings.
Proof of this is the Spritz model, a new transparent washbasin developed in clear “vetroghiaccio”. The shape and combination of materials make it resemble a half-full cocktail glass. It is a highly original piece, ideal for pubs and discotheques, that is destined to become an iconic complement.
Thanks to the work of the Italian company, it was crowned the “Brand selected by Archiproducts as a model of excellence in design, quality and innovation”.
Bathco Atelier shines at the show
Bathco Atelier took a large share of the spotlight at the show. A mural painted by the Cantabrian company’s artists on tile was the best reflection of the infinite possibilities for customisation offered by this studio founded by Bathco. The eight multidisciplinary artists paint directly on the ceramics in one-off projects for the bathroom, which represents an unprecedented resource for interior design architects and professionals in the sector.
